Invest To Survive - AM Warkup Ltd

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Build yourself a better future - Invest to survive.
The recent and ongoing fall in prices across Europe, including the UK, show what a bankrupt policy it is to try to control what we are paid for pig meat. Even if we could find a mechanism robust enough to do this domestically we have to realise that we are in a market influenced by global events. The logical way to future survival is to drive down production costs. Effectively this can come under the general headings, not necessarily in order of importance, of promotion of good health, elimination of waste, optimising the utilisation of feed and the reduction of labour costs. We are at the end of a period of good profits and many have already been spending some of those profits on a whole range of projects to address some or all of these topics. It is worth noting that the top industry performers are likely to, and do, continue investing through a downturn. It is vital for long term viability that the momentum created over the last four to five years is not lost, along with our nerve, in the short to medium term. Rigorous examination of a project’s or purchase’s viability is an obvious necessity but the only fatal outcome is to do nothing. When evaluating new products or improvements to existing ones, we likewise, as suppliers, have to weigh the added benefits against the cost of a customer buying them.  Just such a case is our range of Crystal Spring feed hoppers. This is not intended as a sales plug for them but is an illustration of the point we are making. They are the most expensive non-motorised feeders in the UK but with a pedigree second to none. They are being installed by some of the world’s largest producers because their own feed trials have proved to them that replacement of tens of thousands of hoppers makes sound financial sense. They are not being replaced as existing ones wear out but right across the board in order to benefit immediately from the perceived benefits. It is no accident that these feeders are fitted as standard in our MeatSpeed buildings. It is this uncompromising search for performance and years of measuring value, not cost, that has set so many trends for the industry to adopt for its buildings.
The message is loud and clear. We must keep investing in efficiency however much the temptation is to wait.  A continuing and consistent programme of improvement by investment is the only strategy to ensure survival in the long term.

For further information please contact:-
Andy Hall
Tel 01262 468666
Nick MacIvor
Tel 07836 713727

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